Dish Network, owned by Time Warner, is under pressure to scale up its network of pay-TV channels and bring them to more consumers.
The network has been struggling for years to attract viewers and advertisers because it was built to be a service only for the cable companies, which were the main gatekeepers to its content.
But Dish said it is now able to deliver its network to more people and pay-tv customers, because the companies it serves now no longer control the content.
Dish’s network has a subscriber base of about 30 million, down from 60 million in 2011, but the network still has enough subscribers to cover the bills of more than 100 million Dish customers.
Dish said Wednesday that it is expanding its paid-subscriber-ratings platform, which will be available to all Dish TV customers starting this month, including those who don’t currently have a pay-television subscription.
It is also introducing new pay-per-view events and offers on its website, including the upcoming premiere of the first episode of the “WWE Network” on the network.
Dish TV is not alone in trying to move beyond pay-channel distribution and become a content provider.
Other pay-service companies like DirecTV and Dish are exploring the same idea.
Dish will also have access to the same paid-news programing and entertainment content that is available on pay-broadcast channels, Dish CEO Steve Burke said Wednesday.
The new platform also will have a new suite of paid-premium content and entertainment that will be exclusive to Dish customers, Burke said.
Dish is still under pressure from cable companies that want to increase their own revenues and offer their own branded pay-cable channels and content.
The cable companies also want to offer more pay-to-view content and content to pay-attention subscribers.
Dish, however, said that it has been able to successfully monetize its network by making it more attractive to advertisers and consumers.
Dish has more than 1.5 million pay- TV subscribers and a subscriber growth rate of 2.7%.
The company also has more channels than the combined networks of all the major cable companies combined.
Dish reported $1.8 billion in operating income in the third quarter, up 17% from the previous year.
The company’s quarterly loss fell to $4.4 billion, or $2.78 per share, from $5.4 million, or 76 cents per share.
In the first three months of this year, Dish said its operating margin was 19.5%, down from 20.5% in the previous three months.
Dish plans to invest $250 million in the next fiscal year, Burke told investors.
Dish also said Wednesday it will release a detailed earnings call on Thursday that will provide investors with a look at the network’s financial performance and how it is adjusting to its challenges.